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The Applied Finance Group (AFG) is an independent equity research provider that has partnered with CEO Magazine in recent years to give investors insight into which CEOs do the best job of creating value for its shareholders; after all, that is what they are hired for. The AFG/CEO Wealth Creation Index, which relies upon AFG’s corporate performance metric Economic Margin (EM), provides a better understanding of wealth creation than traditional accounting measures such as EPS and ROC. The link below will take you to the complete list of rankings of CEOs from S&P 500 companies that have held their current position for at least 3 years, based on their wealth creation abilities. Topping the rankings in 2009 is MasterCard’s Robert W. Selander, up from third place last year. Both Selander and runner-up Federated Investors’ J. Christopher Donahue run very high EM companies (24.5 percent and 20.6 percent three-year averages, respectively). Interestingly, both have been able to improve in a bad economy.

As a further layer of analysis, we have taken the companies of the top 10 CEOs and ranked them based on Valuation Attractiveness to give insights into which companies on the list look the most attractive as potential investment opportunities. Even good companies with strong leadership do not always make good investments, because it depends on what you pay for them. The companies on the list that look unattractive from a valuation standpoint are the companies we recommend reviewing in greater detail before you consider adding to any portfolio.

Since 1996, through back-tests and model portfolio results, AFG has proven to be successful at identifying winners and losers in the market by utilizing its Economic Margin methodology (understanding a company’s true economic profitability), and valuation techniques as seen in the Buy/Sell spread (provided below).

AFG Recommendation Performance
9/1998 – 5/2009
Annualized Returns

Source: AFGView client databases from 9/1998 – 5/2009
Universe size: 4,000 to 5,500 firms

Economic Margin is a measure of economic profitability that identifies how much a company earns above or below its cost of capital. We analyzed all companies in the S&P500 Index based on their historical, current and forecasted Economic Margins to see which firms have the best average of past, present and future profitability. We identified the two most profitable and the two least profitable companies from each sector and have presented them in the table below. As a base of reference, the average firm in corporate America earns a 0 (zero) Economic Margin, or is a “break-even business”. Our research has shown that companies with consistently positive EMs that are also expected to increase their EMs in the future tend to outperfom firms with negative or declining EMs.
<!--[if gte mso 10]> Economic Margin is a corporate performance measure, which helps us identify well managed, wealth creating companies. Although not included in this post, we want to remind you that it is also important to understand the attractiveness of corporations' valuations to make sure we invest in great companies at great prices. (Here is an article by ValueExpectations.com explaining Applied Finance Group’s basic valuation concepts).

Note: Only companies in the S&P 500 were included.

S&P 500 Companies With The Best/Worst Average Profitability (Economic Margin)

Economic Margin (EM) Defined: A measure of corporate performance that captures off balance sheet items, by looking at how much a company is earning above or below their cost of capital. EM is expressed in a % or margin. The Economic Margin Framework™ is more than just a performance metric as it encompasses a valuation system that explicitly addresses the four main drivers of enterprise value: profitability, competition, growth and cost of capital. more EM details (PDF)

Mike Burdi of Applied Finance Group and Drew Morris of Great Numbers recently published a ranking of S&P 500 companies in CEO Magazine Using AFG's Wealth Creation Index. This measure of ranking CEO’s has been gaining traction and receiving publicity in national publications. Below are a few links to articles that have recently been published discussing our methods and results of identifying the biggest wealth creators and destroyers amongst the CEO’s of the nation’s largest companies.

An article written by Pittsburgh Post Gazette highlighting CEO Of Federated

An article from Planebuzz.com highlighting Southwest Airlines CEO

An article explaining the rankings with a link to the article by Directors Daily

An article explaining Economic Margin by New Jersey Star Ledger

The entire article posted on RealClearMarkets.com

The top and bottom CEO's from the rankings below:

Top 5 Companies based on CEO Rank along with Sales Growth Expectations

Bottom 5 Companies based on CEO Rank along with Sales Growth Expectations

Performance Rankings of the Top 50 and Bottom 50 Wealth Creating CEO's

Today we look at a recent article in CEO magazine by Mike Burdi of The Applied Finance Group (AFG) and Drew Morris using AFG’s Wealth Creation Index to rank the top wealth creating and wealth destroying CEO’s within the S&P 500. After comparing the top 5 on each list by using AFG’s valuation techniques and comparing the sales growth expectations built-in to their current price (VE Sales Growth) with what the companies have achieved in the last five years (5 Year Median Sales Growth), it is easy to see that good companies do not always make good investments. AFG’s Value Score measures the stock’s attractiveness relative to the universe based on AFG’s Intrinsic Value Target Price. The score is ranked from 1-100 with 1 being the most overvalued and 100 being the most undervalued stock in the universe. VE sales growth captures the sales growth expectations priced-in to the stock to justify the current price.
Although the top 5 are well run companies, that does not automatically qualify them to be good investments. Depending on what the market has priced-in, and how likely the company can deliver that performance determines whether the company is a good investment or not. Many companies that have been beaten up and even those with wealth destroying CEO’s may be a good investment if very low expectations are priced-in and you feel the company can exceed their expectations.

Top 5 Wealth Creating CEO’s

*denotes company has only 3 years historical sales growth

Top 5 Wealth Destroying CEO’s

VE Sales Growth was calculated for these companies on 12/14/08