The Applied Finance Group (AFG) has a disciplined approach for identifying companies that are expected to outperform and underperform the market by using proprietary metrics and measurements that have been tested and proven through time. Because AFG’s research is fundamentally derived, AFG’s quantitative analysis spans across growth and value stocks, all sectors, industries, and market caps with over 20,000 covered securities globally. Using AFG’s proprietary criteria, AFG publishes a monthly buy/sell list to provide clients with a refined focused list as a starting point for potential investments. AFG clients can then use Value Expectations to further analyze the expectations embedded in a security’s price and to build out their own model to refine an intrinsic value of a company based on their own expectations.
When searching for Large-Cap ideas, AFG’s Buy/Sell list is a good starting place as it has proven to create a significant spread in performance between companies that come up on AFG’s buy list and those on the sell list. Further focusing on companies based on AFG’s proprietary screening criteria (Economic Margin, valuation, quality of earnings, and management’s ability to create shareholder wealth) will save investors time in their research process. The result is a target group of stocks that can help you outperform as well as identify potential torpedoes to avoid in your portfolios.
Below is a list of attractive and unattractive companies in the S&P 500 from each major sector (as defined by AFG). It serves as a focus list of companies for investors to begin with as they meet AFG’s criteria. They are more likely to outperform their sector peers and the S&P 500, the benchmark that AFG’s clients most often compare themselves with.
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Source: EconomicMargin.com
AFG's Valuation Metric – Measures the percent to target (deviation between a stock’s current trading price and its AFG current default target price). To derive the intrinsic value of a firm, AFG uses its proprietary Valuation Model (modified discounted cash flow model).
Economic Margin - A corporate performance measurement that addresses the gaps in GAAP, eliminating distortions caused by accounting policies to measure what a company is truly earning above or below their cost of capital.
Management Quality – Assesses management’s ability to make wealth creating decisions.
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Investors are always looking for an edge, a way to improve their stock selection process in the hope that it improves their overall performance. Fundamental investors may flirt with the idea of adding a technical overlay to their process while a value investor may take more of a chance on a growth company. No matter what style of investor you are, you want to be sure the process you are implementing makes sense.
Because of the volatility of the market, investors seem to be paying more attention to the technicals of the companies they hold or are considering to buy. While there are several ways technical analysts look at the momentum in the market, ValueExpectations.com will concentrate on the simple, yet widely used 50 and 200 day moving averages relative to a companies current trading price.
We, at The Applied Finance Group (AFG), believe that technicals are relevant, but it is much more important to focus on the fundamentals of a company in determining which securities are over/under valued. We have taken the S&P 500 and focused only on the stocks trading above their 50 and 200 day moving averages (44%) for those investors who pay closer attention to technicals, and provided a list of companies in most of the major economic sectors that we find attractive and some that we find unattractive based on AFG’s investment criteria, which focuses more on valuation attractiveness and expected corporate performance.
However, if you do look at momentum, a variable we would suggest concentrating on is economic momentum. AFG’s economic momentum coupled with valuation give you a tremendous advantage in outperforming!
AFG |
Rank within Sector |
|||
Ticker |
Name |
Investment Opportunity |
Valuation Signal |
EM Change Signal |
Capital Goods - Attractive |
||||
(NYSE:RDC) |
ROWAN COMPANIES INC |
Attractive |
Attractive |
Positive |
(NYSE:DO) |
DIAMOND OFFSHRE DRILLING |
Attractive |
Attractive |
Positive |
Capital Goods - Unattractive |
||||
(NYSE:SWK) |
STANLEY WORKS THE |
Unattractive |
Unattractive |
Negative |
(NYSE:LEN) |
LENNAR CORP CL A |
Unattractive |
Unattractive |
Negative |
Consumer Durable - Attractive |
||||
(NYSE:OI) |
OWENS ILLINOIS INC |
Attractive |
Neutral |
Positive |
(NYSE:XRX) |
XEROX CORP |
Attractive |
Attractive |
Neutral |
Consumer Durable - Unattractive |
||||
(NYSE:IGT) |
INTERNAT GAME TECHNOLOGY |
Unattractive |
Unattractive |
Negative |
(NYSE:HAR) |
HARMAN INTERNAT IND INC |
Unattractive |
Unattractive |
Negative |
Consumer NonDurable - Attractive |
||||
(NYSE:LO) |
LORILLARD INC |
Attractive |
Attractive |
Positive |
(NYSE:CL) |
COLGATE-PALMOLIVE CO |
Attractive |
Attractive |
Positive |
Consumer NonDurable - Unattractive |
||||
(NYSE:RL) |
POLO RALPH LAUREN CORP |
Unattractive |
Unattractive |
Negative |
(NYSE:HNZ) |
H.J. HEINZ CO |
Unattractive |
Unattractive |
Negative |
Consumer Services - Attractive |
||||
(NYSE:DRI) |
DARDEN RESTAURANTS |
Attractive |
Attractive |
Positive |
(NYSE:EFX) |
EQUIFAX INC |
Attractive |
Attractive |
Positive |
Consumer Services - Unattractive |
||||
(NYSE:HOT) |
STARWOOD HTLS & RSRTS WW |
Unattractive |
Unattractive |
Negative |
(NYSE:CBS) |
CBS CORP CL B |
Unattractive |
Unattractive |
Negative |
Health - Attractive |
||||
(NASDAQ:BIIB) |
BIOGEN IDEC INC |
Attractive |
Attractive |
Positive |
(NYSE:PFE) |
PFIZER INC |
Attractive |
Attractive |
Positive |
Health - Unattractive |
||||
(NASDAQ:MYL) |
MYLAN INC |
Unattractive |
Unattractive |
Negative |
(NASDAQ:ISRG) |
INTUITIVE SURGICAL INC |
Unattractive |
Unattractive |
Negative |
Technology - Attractive |
||||
(NASDAQ:SYMC) |
SYMANTEC CORP |
Attractive |
Attractive |
Positive |
(NYSE:HRS) |
HARRIS CORP |
Attractive |
Attractive |
Positive |
Technology - Unattractive |
||||
(NASDAQ:LLTC) |
LINEAR TECHNOLOGY CORP |
Unattractive |
Unattractive |
Negative |
(NASDAQ:CIEN) |
CIENA CORP |
Unattractive |
Unattractive |
Negative |
Utilities - Attractive |
||||
(NYSE:PEG) |
PUBLIC SVC ENTPRS GROUP |
Attractive |
Attractive |
Positive |
(NYSE:D) |
DOMINION RESOURCES VA |
Attractive |
Attractive |
Positive |
Utilities - Unattractive |
||||
(NYSE:NI) |
NISOURCE INC |
Unattractive |
Unattractive |
Negative |
(NYSE:NU) |
NORTHEAST UTILITIES |
Unattractive |
Unattractive |
Negative |
Sectors without adequate representation were excluded (Financials, Basic Material, Transportation)






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Economic Margin (EM) Defined - A measure of corporate performance that captures off balance sheet items, by looking at how much a company is earning above or below their cost of capital. EM is expressed in a % or margin. The Economic Margin Framework™ is more than just a performance metric as it encompasses a valuation system that explicitly addresses the four main drivers of enterprise value: profitability, competition, growth and cost of capital.
Here is a list of companies, two from each sector within the S&P 500 that are expected to improve their Economic Margins (EM) the most over the next two years along with the bottom two in each sector expected to have their EM’s deteriorate the most. Companies expected to improve their EM’s more than their sector peers have proven to be more likely to out-perform. Improving EM’s coupled with low expectations priced-in for sales growth are the companies on this list that may be worth a look as a potential investment.
Also included in this table is the implied sales growth priced-in over the next five years in order to justify the stock’s current trading price compared with their achieved 5 Year Median Sales Growth. Ask the question are the expectations for sales growth realistic compared with what revenue growth the firm has delivered in the last five years.
If you would like to learn more about the Economic Margin methodology or Value Expectations feel free to contact an AFG representative to schedule a web-demo at support@afgltd.com.







Value Expectations: Invesment Insights by The Applied Finance Group
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